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4 Amazing Facts You Must Know When Marketing Your Healthcare Practice

The Business of Health

The traditional days of physical efforts to boost product marketing are gone. Today businesses from big enterprises to small enterprises are spending a larger part of their budget on digital marketing. The world of digital marketing is changing rapidly, and new trends are bringing with them new challenges. In this article, we will discuss the changing demands and needs of the world of digital marketing based on recently conducted research. If you are advertising a regulated health service governed by the Australian Health Practitioner Regulation Agency, you need to ensure that it is compliant with the Guidelines for advertising a regulated health service.

Video Driven Consumer Internet Traffic

It has been found that online video marketing will become central to marketing success. Future marketing agencies will have to work more on video writing and its ability to engage customers. The first few seconds will be the most important in driving traffic and building leads. The white paper published by Cisco, tells us that video marketing is going to outperform all the other digital marketing tools in the coming future. For instance, YouTube has a higher viewer rate and lower bounce rate compared to other online social media platforms.

Content With Images Will Get More Attention

The second amazing fact that is pivotal for the marketers is that the content with relevant images is going to be more attractive for the customers. Potential clients prefer easy to comprehend images over long boring written paragraphs. The challenge here is for marketers to provide quality images suitable for the marketing of their services, with the focus being designing images that work well with written content.

KPI Marketing Likely To Become a Top Challenge

As the chances of investment in the marketing tools increase, so increases the need of understanding the key performance indicators such as the ROI (Return on Investment). Many recent surveys state that it was hard for marketers to calculate this ROI for their products and services. It is important that healthcare businesses take care of these indicators beforehand. Hiring an expert digital marketing agency like First Page Digital Marketing Agency could assist in managing these consistently changing marketing algorithms professionally.

Decreased Average Consumer Attention Span

According to various surveys, the average consumer attention span is decreasing, and is generally thought to be less than 8 seconds. Marketers therefore need to grab the attention of their audience through engaging content, elaborative images, and unique attractive video advertisements. Moreover, they should also optimize their business lead pages, websites, and store pages for better speed. That is, the speed of engagement is the need of the hour.

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