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How to Advertise Jobs on Social Media

The Business of Health

You’ve built a successful health care practice and want to add new team members to it, congratulations! Now, you need to find the right candidates for your job openings. This is where social media can help you do it. With over 3.5 billion active users, en masse, social media is the largest network on the web. It’s not just LinkedIn that is being used as a platform to advertise jobs. Facebook and Twitter have emerged as job-advertising platforms too.

Here are a few ways to find team members on social media.

Post Job Through LinkedIn

LinkedIn is well known as one of the go-to places to find the best candidates. Here, you can provide details of a job opening in a post and share it with people in your network. You can also post your job opening via paid options to reach a wider audience. If your company has an active presence on LinkedIn, you could also share a post via your company page.

Use Facebook

People who follow your company page on Facebook are likely to be aligned with your company values and culture, and may have friends and colleagues who are similar to them. Facebook company pages have “Like”, “Comment” and “Share” buttons that you can encourage people to use when you share a post with details of a job opening. Where a Facebook job post is concerned, it should have a job title, location, benefits, and also a call to action. If you spend money on the First page Facebook ads, this can generate positive results.

Post Job on Twitter’s Template

Twitter is yet another strong platform where you can post current job openings. However, Twitter has a certain character limit that cannot be exceeded. If using text on Twitter, you will need to choose your words wisely! Another alternative is to turn your job ad into an image such as a jpeg file, or a video in MP4 format to upload to Twitter.

 

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