Save a Choking Baby – St John Ambulance #TheChokeables video reaches 1 million views in the first week

St John Ambulance (UK) has released a 40 second video that shows how to save a choking baby. It involves commentary from “Chokeables” such as a pen lid, a jelly baby and a peanut, with a marble and a crayon also being featured in the short piece.

The video has been produced to respond to the fact that St John Ambulance research showing that over 40% of parents have witnessed their own baby choke, with over 80% of them not knowing what to do in that situation.
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